Our Story

Our Team

At Jewel of the West, we pride ourselves on an outstanding customer experience, whether you step foot in our store or make your first purchase online.

Rachel Taylor, Owner
Born in Minnesota and raised in South Dakota, Rachel spent the first half of her working life as a certified public accountant and lawyer. Today, those skills and knowledge assist her in managing and growing Jewel of the West in an ever-evolving retail world. With a keen eye for the finest items to bring to her store, she feels fortunate to work with an amazing group of young women and enjoys welcoming thousands of visitors to her store each year. Her free time is filled with adventures of a little girl and her cowboy daddy.
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